July 18th, 2014
Natren Response to ISAPP Consensus Statement
Natren is aware of the new consensus statement prepared by the International Scientific Association for Probiotics and Prebiotics and their research library has recently compiled all the references cited for a complete analysis.
In general, Natasha Trenev, the Mother of Probiotics, agrees with most of the things Mary Ellen Sanders and ISAPP are saying here. This statement was likely spurred by recent changes in Europe where they have deemed the word ‘probiotic’ a claim in and of itself and are not allowing use of this word on product labels. The ISAPP however, approve of the word probiotic which is great news for the U.S. market. They also state that there is such a wealth of knowledge in this area that the core benefit of supporting digestive health is a claim we can all agree upon. They do state that the word probiotic should only be used when the bacteria can be well defined in the product, and Natren agrees whole heartedly with that philosophy. In fact, they think more regulations in this area would benefit the industry.
Manufacturers should have to prove that what they claim to be in the product really exists and this is currently not enforced. Instead the system is caught up in substantiating the claims the products make – which is also important, but a simple way to weed out poor products is to look at who actually has the organisms they claim on their label. And who has these after time on the shelf, in transit or storage? And who has proven these can pass through our harsh stomach environment to reach the intestines where they are active? These are the questions we should ask.
If you have any specific questions about the points made in this article please let us know and we would be happy to answer those for you.
The ISAPP Statement can be read here: