Are you looking for the highest potency probiotics? First, the real question is WHY are you looking for the highest potency probiotics? People may say ‘if some potency is good, then more potency must be better.’ But the truth is that, as with almost everything, this is a more complex issue than it may seem. The highest potency probiotics aren’t necessarily what you’re looking for, and we’ll tell you why.
When you shop for probiotics, you’ll see numbers of CFUs (colony forming units) that seem very high. For instance, you may have heard that Lactobacillus Acidophilus is one of the most important strains of good bacteria - and you’d be right. Imagine you’re looking for the right Lactobacillus Acidophilus product for you or your family. You may see Natren’s product, Megadophilus, which has 2 billion colony forming units (cfus) per gram. Then you may see another product that has 4 billion cfus. You may even find products advertising 10 billion cfus, or more. It’s easy to see why you might think those products are better than Natren’s. Maybe you’re getting more for your money if you can get 10 billion cfus instead of 2 billion?
There are two major issues with this logic of the highest potency probiotics, and we’ll explain what they are.
How is that possible? The key is in what the company guarantees. Take Natren, for example, who guarantees 100% potency of every strain of good bacteria in every probiotic supplement we sell, through the expiration date printed on the bottle.
Seems reasonable, right?
Well it’s more than reasonable when you start looking at what other companies guarantee. In many cases, there are zero guarantees. So when you see those high potency numbers, you may have nothing more than marketing hype. In other cases, there is a guarantee - but look at the fine print. You’ll start noticing that plenty of probiotics that come with potency guarantees, only guarantee 100% potency at the time of manufacturing. They say nothing about the potency once it gets to your house, or on to the shelves at a store. So even if there were 4 billion cfus at the time the product was manufactured, you have absolutely no idea what has happened since then.
While it may seem like it’s safe to assume that most of the bacteria survives shipping and storage in the majority of cases, the truth is far from that. It can actually be very difficult to keep good bacteria alive in the shipping and storage process. Normal factors like light and heat can destroy good bacteria easily. In fact, Natren has gone through substantial research and testing to find the right containers to store probiotics in. These containers are designed especially to protect the delicate, beneficial bacteria from elements that will destroy them. So many probiotics companies prioritize profits over quality, so they do not want to put the money into finding the best containers for your probiotics. This is why they may advertise the highest potency probiotics, while knowing that almost all the good bacteria may be dead by the time it reaches your home.
When you’re looking for the highest potency probiotics, you’re making that choice because you likely believe these are the supplements that will deliver the most value.
It’s important to remember that quantity does NOT equal quality. When you’re looking for the highest potency probiotics, you should really be looking for the highest quality probiotics. Instead of just delivering “a lot” of bacteria, you want the RIGHT bacteria.
How do you know which is the right bacteria? By finding a company who has put 50 years of research into answering that question. Even the most health-conscious consumer will not have the time to learn anywhere close to the science needed to figure out the right beneficial bacteria strains for them and their family. But you don’t need to… that’s what Natren is here for.
Natren’s founder put together a team decades ago that would lead the company to their current position as an internationally-recognized leader in probiotics. The experts at Natren knows exactly which strains of bacteria will support your digestive health and your immune health. While the best way to find the right supplements for your own health is to browse Natren’s website and look at the options, we’ll give you some of our top recommendations:
This is a 3 in 1 system that gives you the benefits of several of Natren’s most important probiotics. Healthy Trinity is appropriate for kids to seniors, and makes taking a daily probiotic especially easy. You’ll get Megadophilus, Digesta-Lac, and Bifido Factor in a single capsule.
Like Healthy Trinity, Natren’s Healthy Start System gives you the benefits of Megadophilus, Digesta-Lac, and Bifido Factor. However, instead of being delivered in a single capsule, the Healthy Start System keeps the 3 probiotics separate. Why do we do this? It’s a great option for people who want to experiment and customize an exact probiotic routine that’s right for them. So instead of looking for the highest potency probiotics, Natren customers can get exactly the right amount of each strain of good bacteria.
If you’re looking for the highest potency probiotics, take a moment to ask yourself if that’s really the right question to be answering. At Natren, we suggest you ask “what are the highest quality probiotics” because that answer is going to lead you to a company that delivers precision probiotics for you and your family. What does it mean when we say Natren has precision probiotics? It means we prioritize science over marketing, we focus on quality over quantity, and every decision we make is driven by research. We have the highest safety standards, and a 100% potency guarantee of every strain of good bacteria that we sell, through the expiration date. That’s why you can trust Natren Probiotics with your health.