April 20, 2015
Natren is pleased to announce the latest addition to its Life Start line of infant probiotics. Life Start Vegan is a unique dairy free probiotic powder for infants, toddlers, expectant and nursing mothers containing the vitally important strain of bacteria – Bifidobacterium infantis.
Over the years, the health food industry has seen an increased demand for dairy free probiotics for sensitive infants and children. Supplementing with Natren’s Life Start Vegan provides infants with that first line of defense for their tiny, immature gastrointestinal tract, ensuring them with the best start to a long and healthy life. Natren has selected this unique probiotic, Life Start Vegan, based on years of research.
Bifidobacterium infantis is one of the most predominant beneficial microorganisms found in the large intestine of healthy breastfed infants. Even during the birthing process, infants born vaginally are no longer receiving adequate amounts of protective Bifidobacterium infantis as they pass through the mother’s birth canal, and babies born via C-section become bathed in the bacteria from their environment, and most often, they’re exposed to the hospital delivery room, or bacteria from their mother’s skin. These babies lose out on that natural boost that B. infantis provides.
The infant’s microflora is also disturbed by the effects of oral antibiotic therapy, vaccinations, and sudden weather changes, all of which can cause levels of Bifidobacteria to decline and lead to even lower levels of digestive health. Life Start Vegan with Bifidobacterium infantis, NLS strain can help with the nutritional restoration of the infant’s intestinal microflora.
Natren’s full culture processing method keeps the probiotic bacteria in their natural environment (the supernatant) supplied by an organic fermented brown rice base, to ensure potency and effectiveness. This intrinsic supernatant also acts as a natural buffer within the GI tract, enabling the probiotics to better survive the harsh stomach acids and making it one of the best probiotics for newborns.
“For over 20 years Natren has been selling a pure B. infantis probiotic strain grown on cow’s milk or goat’s milk to improve the health of infants, toddlers and nursing and expectant mothers. Due to the many requests for a vegan infant product we are introducing B. infantis grown on organic brown rice,” said Natasha Trenev, Founder and President of Natren Probiotics, “…we selected an organic brown rice medium because it is ideal for vegans and dairy sensitive individuals and least likely to cause an adverse reaction. Natren is the only supplier of this important, single probiotic bacteria grown on a vegan medium.”
The organic brown rice base is free of additives, gluten free, soy free, contains no FOS, or GMOs.
Natren’s Life Start Vegan will be available in the refrigerated section at leading health food stores across the US and on Natren’s website.
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