July 22, 2014
Probiotics have become one of the more fashionable buzzwords in the healthy living community – and for good reason. True probiotics offer a host of notable benefits, particularly for healthy digestion and strong natural defenses. Lately though, many consumer products are boasting the label of “probiotics” without being rooted in fact or function.
A true probiotic is a living bacterial culture that has been identified by scientific research to provide health benefits. As well as being alive and active, a product must contain a certain amount of probiotics to be effective, and those bacteria strains have to be the right kind. Those combining factors means there are a lot of products, out on the market that have a misleading probiotic label.
One of the latest trends is household products – cleaners, soaps, mattresses, etc. – that are claiming to be probiotic. So far, the only scientifically-backed health application of probiotics is for the digestive system, but many brands are taking the health claims and applying them to products that don’t make sense. For example, a so-called “probiotic” mattress doesn’t have a very effective delivery system for the human body!
There are three important things that make a probiotic safe and effective:
Ultimately, the problem comes down to correct and regulated labeling for probiotic products. Claims that probiotics can be live, active, and able to enter the body from a household cleaner or a mattress are outrageous. Currently, neither the FDA nor the USDA have regulations in place to keep the consumer safe and knowledgeable about probiotic products.
Not only are many of the household products boasting a probiotic label without delivering any benefits, the consumers are being misled and tricked out of money. It’s unethical to make claims without evidence just because probiotics are currently a popular topic.
Perhaps the most frustrating part is the lack of regulation in probiotic labeling. The use of probiotics in healthcare is a promising and emerging area, and only gets damaged and sidelined when unverified claims are made about products that simply do not make sense. This makes it more difficult and confusing for consumer to know what products are helpful, and which ones are marketing scams. This problem is compounded when you realize that the vast majority of multi-strain probiotics are manufactured by a single contract manufacturer, who provides white-labeled probiotics to marketing-based companies that have little regard for scientific health claims. Natren is still the only probiotics manufacturer that has taken the time to understand the science behind probiotics, and researches, formulates and sells it’s own line of probiotics based on clinical scientific study.
Our guidance: If it is a refrigerated, proven dietary supplement of scientifically selected beneficial bacteria strains from a reputable manufacturer – that’s a Probiotic. The rest – that’s Snake Oil.
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